Unusual Times Lead to Fascinating Content, Viewership, and Marketing Trends
Live on Zoom - Wednesday, May 6th at 12:00PM PST
Join Jukin Media for a short data-driven presentation on the most relevant and topical social content trends of the last month, and how those trends are driving viewership and transforming marketing decisions. The presentation will be directly followed by a fireside chat with advertising leaders from Reckitt Brands and Carat.
Hosted by
Zach Alter
VP, Strategic Accounts at Jukin Media
As VP, Strategic Accounts, Zach works with advertisers to build integrated, creative branded content and media solutions on Jukin’s owned and operated social platforms - FailArmy, JukinVideo, People Are Awesome, and The Pet Collective. Prior to joining Jukin, Zach led integrated marketing and sales efforts at SheKnows Media, one of the world’s largest lifestyle brands. Zach has a degree in Marketing from Arizona State University (aka Harvard of the West).
Featuring
Nobles Crawford
Senior Media Manager – Hygiene and Home
Reckitt Brands
Nobles LOVES marketing. Working in the field for over a decade, he’s left his mark on many culture-forward brands such as Lysol, HBO, Samsung, Kraft, and ABC. He’s a strong believer in crossing innovation with common sense, pragmatism, and empathy to achieve human connection in an effort to make the world a more inclusive place through marketing. Originally from Massachusetts, Nobles now lives in Manhattan, NY with his wife and two daughters, Hazel and Octavia.
Alysha Yuille
VP, Director, Content
Carat
With 15+ years of global media experience, Alysha is a specialist in planning, developing, and leveraging content to deepen relationships with audiences of the brands she represents. With a passion for Fashion, Beauty & CPG accounts, and experience on both the publisher and agency side, Alysha has an innate ability to understand a brands DNA and activate it across marketing, sales, and creative production – fulfilling the entire marketing and sales cycle process from strategy conception to post-analysis.
