The Highs and Lows of Marketing in an Always-On Cycle
Live on Zoom - Wednesday, June 17th at 1:00PM PST
In the middle of a worldwide health pandemic and an emotional civil rights uprising, these are challenging times for brand storytellers. There are a variety of obstacles challenging their ability to get their jobs done. There are time constraints - the challenge to keep up with an always-on cycle of changing events. There are logistical constraints with getting production done. And there are the ever-present marketing constraints since pushing product in any way risks appearing tone deaf. But somehow the show must go on.
Danielle Dardashti, founder of dash. branded content, will have a candid conversation with a group of superstar brand storytellers about “going to work” every day in the face of it all… being brave, getting nimble, and delivering what the audience needs. She’ll ask them about the challenges they’ve faced, the kinds of stories their audiences will need next, what other brands are doing the best work right now, and what brands have done all the wrong things.
Founder & CEO
dash. branded content
Danielle Dardashti founded dash. to help marketers tell more impactful stories. She is an Emmy award-winning documentary producer/writer, a former on-air TV reporter, the co-author of three published books, and has held leadership roles in branded content at Meredith Corporation and Tribune Publishing. Danielle is an advisor to brands on story strategy, video, podcasts, and interactive experiences. She leads corporate workshops on Strategic Storytelling, and provides one-on-one story coaching for executives. In 2019, Danielle took home the top prize at Brand Storytelling’s open mic competition at Elevate in Park City, Utah. She lives in White Plains, New York, with her husband and their two teenagers.