Shaping the Cultural Zeitgeist with WarnerMedia
Live on Zoom - Wednesday, September 23rd at 1PM PST / 4PM EST
Shaping the cultural zeitgeist. Few can do it. It’s a marketer’s holy grail. It takes talent, tools, and technology, working together in harmony to tap into new consumer behaviors and trends and leverage them for brands. Through our diverse creators and a deep expertise across genres, WarnerMedia connects with our audiences to tell unique brand stories. Stories that captivate. Stories that move you. In this session, we will share key case studies that have transformed relationships between top brands and their consumers – all through the power of storytelling.
Kerry Flynn is a CNN Business reporter based in New York, covering media.
Prior to joining CNN in 2019, Flynn was a reporter at Digiday, where she investigated marketers' and publishers' relationships with tech companies. Flynn previously was a reporter at Mashable, covering tech giants and Silicon Valley culture. She also has written for IBTimes, HuffPost, Forbes and Money magazine.
Flynn focused much of her past coverage on the rise of social media and the good and bad that has come from it. She's written about people selling Instagram verification, publishers abandoning Snapchat and voters campaigning on Tinder.
Flynn grew up in Wilbraham, Massachusetts. She is a graduate of Harvard College, where she studied environmental policy and wrote for The Harvard Crimson.
SVP, Executive Creative Director
Elaine Park Andrade is SVP, Executive Creative Director at Fullscreen — a next-gen marketing company transforming brands into digital culture at the speed of social. An award-winning creative with over 16 years of experience, she has worked for top companies such as AT&T, Unilever, Kraft-Heinz and Toyota.
Her career-long focus on data-driven, purpose-led creative is