Screening of 'The Rugby Boys of Memphis" and Q&A with PepsiCo
Live on Zoom - Wednesday, September 16th at 3:00PM PST
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At an inner city high school in South Memphis Tennessee an unlikely sport has arisen, and with it a team of untapped potential. In a gritty inspirational short documentary film directed by Oscar nominated and Emmy winning David Darg, the Rugby Boys of Memphis follows the Power Center Academy’s first rugby team and its captain, Calvin Gentry.
The film was produced by Gatorade in conjunction with PepsiCo’s Content Studio and went on to be selected at ten prestigious Film Festivals in non-branded categories.
The goal for the brand was two-fold: to show the power of sport in changing student athlete’s lives and to produce content that could live alongside non-branded/ brand funded content in the festival circuit. The film was distributed on ESPN, Sports Channel and El Rey Network without a media buy, and later on Amazon Prime Video, in-flight on United Airlines.
Hosted By
Ty Braswell
Founder
Creative Digital Strategies
Ty’s career has been an eclectic journey working with a wide variety of startups and Fortune 100 companies to generate new revenue streams that build digital businesses. His passion is bringing together creatives, tech folks and business development execs to collaborate in a cohesive environment that creates vanguard innovative products and cutting-edge campaigns.
Featuring
Alison (Ally) Polly
Head of Content Development
PepsiCo
Ally Polly is the Head of Content Development at PepsiCo’s in-house studio where she leads development, production and distribution for long form content including scripted and unscripted. Working across the brand portfolio she has produced award winning work for Gatorade, Pepsi, Pepsi Black, 7Up, Aquafina, Mountain Dew and Pure Leaf Tea. Her work has been selected by more than 20 film festivals including Sundance, Tribeca, TIFF , Cannes, the Los Angeles Latino Film Festival, Mexico International Film Festival and more. Most recently she produced and sold a six part docuseries to ESPN LATAM and NBCU. This past year at the Sundance Film Festival Ally was honored to be among the first to receive the Brand Storytelling Honor Roll Award. A graduate of Brown University, she later studied documentary filmmaking at NYU with the legendary director Albert Maysles.