Never Lose Power: How Two Trusted Brands Partner to Create Content That Informs Audiences

Live on Zoom - Wednesday, June 30th at 12:00PM PST


When it comes to severe weather, The Weather Channel serves as the most trusted news network. With unrivaled weather expertise, preparing viewers for the brink of a storm is at the forefront of all forecasts, helping them to stay safe no matter what Mother Nature may throw their way.

Kicking off this Hurricane Season, The Weather Channel and Kohler partnered to create a custom content series "Never Lose Power Again," featuring well known Meteorologist Jim Cantore highlighting the ways homeowners can retain power with Kohler Generators during and after even the most threatening storms. Across linear and social platforms, the "Never Lose Power Again" campaign launched stressing the security and convenience Kohler can deliver through stand-by generators, allowing viewers the ability to stay at home after the storm impacts neighborhood power. Working together, The Weather Channel and Kohler highlight the importance of navigating extreme weather and protecting your family and home.