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Never Lose Power: How Two Trusted Brands Partner to Create Content That Informs Audiences

Live on Zoom - Wednesday, June 30th at 12:00PM PST

When it comes to severe weather, The Weather Channel serves as the most trusted news network. With unrivaled weather expertise, preparing viewers for the brink of a storm is at the forefront of all forecasts, helping them to stay safe no matter what Mother Nature may throw their way.

Kicking off this Hurricane Season, The Weather Channel and Kohler partnered to create a custom content series "Never Lose Power Again," featuring well known Meteorologist Jim Cantore highlighting the ways homeowners can retain power with Kohler Generators during and after even the most threatening storms. Across linear and social platforms, the "Never Lose Power Again" campaign launched stressing the security and convenience Kohler can deliver through stand-by generators, allowing viewers the ability to stay at home after the storm impacts neighborhood power. Working together, The Weather Channel and Kohler highlight the importance of navigating extreme weather and protecting your family and home.



Barbara Bekkedhal

President of Ad Sales & Client Partnerships

The Weather Group

As President Ad Sales & Client Partnerships, Weather Group, Barbara and the sales team bring a portfolio of premiere media brands to the marketplace. She leads the sales team to deliver value, innovation and service to advertising partners nationwide. Barbara is responsible for driving overall ad revenue growth across the portfolio of properties, headlined by The Weather Channel, streaming service Local Now, social media platform Pattrn, and Byron Allen's Entertainment Studios media assets.

In her previous role at NBCUniversal, Barbara served as vice president of Client Solutions where she led business partnerships with top clients, representing NBCUniversal’s portfolio of television and digital properties. Prior to working with Client Solutions, she led the national advertising sales team for the multi-platform Bravo network.

Barbara holds an BA from Colgate University.

Melanie Tydrich

Senior Channel Manager

Residential and Power Products


Melanie Tydrich is senior channel manager of residential generator products and spokesperson at Kohler Co., where she has been responsible for driving the strategic marketing and product development activities for the residential generator business. She has played a key role in developing and implementing integrated marketing and public relations plans that raised brand awareness and produced significant sales growth for Kohler’s home generator products. Melanie has served as a member of the Board of Directors – Federal Alliance for Safe Homes, Inc. (FLASH) and an advocate of its Great Hurricane Blowout. Prior to joining Kohler, she held senior marketing roles at several consumer product companies, including The Gillette Company, Newell-Rubbermaid, and Applica Consumer Products. Melanie earned her BBA in Marketing from the University of Wisconsin-Madison.

Moderated by

Marcus Peterzell

CEO & Founder

Passion Point Collective

Marcus is the CEO of Passion Point Collective, a leading entertainment marketing agency. A true industry leader in pop culture marketing, he has successfully built and led award winning agency teams both independently and within Omnicom. Marcus was a production Executive for over 20 TV series/specials including the first cable strip to feature Larry David and Joy Behar on Lifetime, and the Emmy award winning A&E series Biography. Marcus Guided The Cure in North America to their first number one album and single. Created dozens of award winning music campaigns for major brands and artists including Ariana Grande, Little Big Town, Bon Jovi, and Sara Bareilles. Executive Produced 10 brand funded feature films including “Farmland” directed by Oscar Winner James Moll. Moderated over 50 major industry panels on entertainment marketing including the big stage 2017 Cannes Lions panel with Oscar Nominee Laura Dern live streamed across the globe.


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