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Inside Look at Neutrogena Studios First Film 'In the Sun'

Live on Zoom - Wednesday, April 21st at 12:00PM PST

“In the Sun” follows the personal journeys of seven families facing extraordinary circumstances as they uncover the long-term effects of living in the sun.

Executive produced by award-winning actress Kerry Washington (“Little Fires Everywhere,” “Scandal,” “Django Unchained”), the film introduces us to Dr. Shirley Chi, a dermatologist on a mission to educate and treat patients, while highlighting simple, but safe, ways to enjoy the beauty of sunshine.



Tyler Rochwerg

Digital Marketing & Innovation Manager | Neutrogena, Clean & Clear, Rogaine

Johnson & Johnson

Tyler Rochwerg is a Digital Marketing & Innovation Manager at Johnson & Johnson Consumer Health, working on the Neutrogena, Rogaine, and Clean & Clear brands. He is also Creative Content Lead for Neutrogena Studios, and serves as an Executive Producer on ‘In the Sun’ – the first film from Neutrogena Studios. He has a passion for creating great content at the intersection of marketing and entertainment. He leads marketing for the Neutrogena Skin360® app, which was awarded ‘Best of CES’ by Wired, USA Today, and Women’s Health magazine. He was recently named a ‘Forbes 30 Under 30’ for Marketing & Advertising. Tyler spent the beginning of his career in Toronto, working for Coca-Cola and Johnson & Johnson, and currently resides in Los Angeles.

Sebastian Garcia-Vinyard

Group Brand Director - Suncare, Digital Portfolio, Multicultural Marketing


Sebastian Garcia-Vinyard is a Senior Marketing Director and Commercial Squad Lead for Neutrogena® and Rogaine® brands at Johnson & Johnson Consumer Inc. He is also the Studio Content Director of Neutrogena Studios, and serves as an Executive Producer on ‘In the Sun’ – the first film from Neutrogena Studios. Sebastian is a purpose-driven and humanistic leader with passions for storytelling, social justice, and challenging convention. He has deep experience in multi-cultural and digital marketing, and a track record of delivering extraordinary business and culture results. Sebastian resides in Los Angeles with his beautiful wife and hilarious kids.

Kristelle 'Kelsey' Laroche

Award-Winning Director

In 2018, Kelsey is an award-winning director that specialized in beautiful documentary filmmaking and her films have been screened at Tribeca, Palm Springs International Shorts and SXSW Film Festivals along with being selected as a NY Time Op-Doc. Kelsey is often tapped for her passion and strength in telling stories for and about women. Her commercial projects include work for Verizon, Johnson & Johnson, Vizio, Pampers, Stand Up To Cancer, Facebook and ESPN to name a few. When she isn't behind the camera she's flying high as an aerialist and is the co-founder of the Freedom Aerial Arts school in Southern California. Kelsey believes that the longevity and depths of relationships

make for a truly enriched life.

Moderated By

Marcus Peterzell

CEO & Founder

Passion Point Collective

Marcus is the CEO of Passion Point Collective, a leading entertainment marketing agency. A true industry leader in pop culture marketing, he has successfully built and led award winning agency teams both independently and within Omnicom. Marcus was a production Executive for over 20 TV series/specials including the first cable strip to feature Larry David and Joy Behar on Lifetime, and the Emmy award winning A&E series Biography. Marcus Guided The Cure in North America to their first number one album and single. Created dozens of award winning music campaigns for major brands and artists including Ariana Grande, Little Big Town, Bon Jovi, and Sara Bareilles. Executive Produced 10 brand funded feature films including “Farmland” directed by Oscar Winner James Moll. Moderated over 50 major industry panels on entertainment marketing including the big stage 2017 Cannes Lions panel with Oscar Nominee Laura Dern live streamed across the globe.


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