Impact Driven Content for Brands: Q&A with Director Lindsey Hagen
Jordan Kelley, Content Director, BrandStorytelling.tv
In today’s world, it’s not enough for brands to simply exist on the platform of product alone. The modern consumer has become much more critical and deliberating when it comes to where they spend their dollars; their monetary investment also represents an investment in a brand itself, and that means needing to be able to stand behind a brand’s values and purpose-driven practices.
Gnarly Bay, the mission-driven video production house out of Rhode Island, seeks to inspire and connect with content that both captures beautiful moments and promotes meaningful impact. Recently developed films tackle issues large and small, broad and narrow, from homelessness to human rights.
Brand Storytelling caught up with Gnarly Bay Head of Development and Directing Lindsey Hagen to discuss her focus on impact driven content and how brands can foster stronger connections with their consumers by demonstrating impact through film and video:
How would you characterize the work you create at Gnarly Bay?
A majority of the work we focus on is tied to Social Impact and Environmental Justice. There's a lot of pain and suffering conveyed in the media right now and at times it's enough to completely saturate and burn you out. I personally trend towards individuals who are often positioned at the edge of light and dark- I think that's something we can all relate to. These subjects portray resilience and profound human spirit, even amidst trying circumstances. These tend to be unsung heroes doing good in the world or rising above all odds and setting a pathway for others. I think it's really important to celebrate those who are paving the way and acting as stewards for a brighter future. By focusing on resilience as an underlying theme I believe we can generate hope and bring our viewers into a place of convicted action, as opposed to debilitating despair.