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How Aussie became a Gen Z favorite brand

Live on Zoom - Wednesday, October 21st at 12PM PST / 3PM EST

Sean Leslie, Brand Director – Hair Care Canada at Proctor & Gamble leads brand marketing for Aussie, which has become a top brand for Gen Z. In this session, moderated by Chris Stefanyk, Head of Brand Partnerships at Wattpad, Sean will speak to recent brand campaigns that have successfully engaged Gen Z, and what he’s learned from them. As marketers brace for continued uncertainty in 2020 and beyond, this session will offer practical takeaways for how brands can connect with Gen Z in the most impactful and meaningful ways.


Hosted By

Chris Stefanyk

Head of Brand Partnerships


As Head of Brand Partnerships at Wattpad, the global multiplatform entertainment company, Chris Stefanyk leads the strategy and execution of Wattpad’s Brand Partnerships business. His team works with leading agencies and the world’s biggest brands -- including Netflix, Johnson & Johnson, AT&T, and many others--to solve marketing challenges through the power of storytelling, building deep engagement with Wattpad’s Gen Z consumers. Prior to Wattpad Chris has held roles at Torstar Digital, Zalora and Accenture. Chris is a proud graduate of the Richard Ivey School of Business at Western University.


Sean Leslie

Brand Director, Hair Care Portfolio

Procter & Gamble

Sean Leslie has spent his career building leading brands in Canada from Duracell to Covergirl to Starbucks to Pantene. He’s now the Brand Director of Hair Care at P&G, where he leads portfolio strategy and brand building across six different brands, with Aussie among the fastest growing. Sean is a McGill alumni, a Blackpink stan, a loving dad to Lilo the pug, and totally desperate to get back on a plane (when it’s safe!!).


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