Content That Moves Ep. 37: The LA Times’ Strategy for Impactful Branded Content
Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction.
Ep. 37: Northwell Studios: The LA Times’ Strategy for Impactful Branded Content
Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power of stories that connect deeply with audiences.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? BrandStorytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.
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