Content That Moves Ep. 33: How Marriott Created a Branded Series Worthy of Amazon Prime Video
Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction.
Ep 33: How Marriott Created a Branded Series Worthy of Amazon Prime Video
Undoubtedly, Annie Granatstein has mastered the art of balancing company goals with creating entertainment value for her audience. In her latest travel series, ‘Travel by Design,’ Granastein’s team showcased the design inspiration behind some of Marriott Bonvoy’s most iconic destinations. While the Marriott brand helped secure the locations, it was the focus on beautifully told story that got the buy-in from Amazon Prime. Tune in to discover the creative strategies behind Granatstein’s success and how she managed to seamlessly blend storytelling with brand messaging in this series.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? BrandStorytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.
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