Content That Moves Ep. 20: Why Brand USA Streams Original Content via Owned OTT Platform
Content That Moves - The Brand Storytelling Podcast is produced in partnership with Credo Nonfiction. Episodes were captured as part of the Brand Storytelling Network and feature a diverse array of Brand Marketers doing top work in their field.
Ep 20: Why Brand USA Streams Original Content via Owned OTT Platform
Senior Director of Product & Technology at Brand USA, Mark Lapidus discusses Brand USA’s approach to creating and distributing original and licensed content through their own OTT platform GoUSA.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Brand Storytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.