Content That Moves Ep. 19: How Yeti Gave a Brand a Soul
Content That Moves - The Brand Storytelling Podcast is produced in partnership with Credo Nonfiction. Episodes were captured as part of the Brand Storytelling Network and feature a diverse array of Brand Marketers doing top work in their field.
Ep 19: How Yeti Gave a Brand a Soul
Yeti’s Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker's brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Brand Storytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.
