Content That Moves Ep. 19: How Yeti Gave a Brand a Soul
Content That Moves - The Brand Storytelling Podcast is produced in partnership with Credo Nonfiction. Episodes were captured as part of the Brand Storytelling Network and feature a diverse array of Brand Marketers doing top work in their field.
Ep 19: How Yeti Gave a Brand a Soul
Yeti’s Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker's brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.