Brand Storytelling Theater Discussions: A Fire Inside | NRMA Insurance

Jordan P. Kelley, Content Director, Brand Storytelling

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When a volunteer firefighter drives his car into almost certain death during the worst fires in Australian history, he does it because he ‘has a job to do’. Three months later, the fires are out, but his fight is just beginning. Turning a sensitive lens on the unprecedented devastation of Australia’s 2019/2020 ‘Black Summer’ bushfires from a country-wide emergency to the astonishing stories of help that emerged, A FIRE INSIDE presents an inspirational look at the way people respond to crisis and its true impact on the human spirit.

Chief Creative Officer of Digitas North America Atit Shah leads this discussion with NRMA's Zara Curtis, the film's executive producer Luke Mazzaferro, and writer Nick Worthington where they discuss the sheer magnitude of capturing this story on film and the equally large impact it has had on the whole of Australia.