Brand Storytelling Announces Official Film Slate for Brand Storytelling 2022

Brand Storytelling Team,

DANA POINT, Calif., Oct. 19, 2021 /PRNewswire/ -- Brand Storytelling announced its official film slate for the inaugural Brand Storytelling Theater showcase in Park City, Utah, January 19-22, 2022. Brand Storytelling conducted an open call for brand-funded film submissions to be featured during Brand Storytelling 2022, a sanctioned event of Sundance Film Festival. The selection committee, composed of 16 brands, agencies and directors, reviewed submissions ranging from full-length feature films and documentaries to short films and episodic programs. After careful review, the selection committee extended an invitation to 21 companies to screen in the Brand Storytelling Theater showcase.

"It's time to shine a light on brand-funded content that aims to stop interrupting the user experience and focuses on being the entertainment that people seek," said Rick Parkhill, Director and Co-Founder of Brand Storytelling. "Our community of brands, directors, agencies, content studios and platforms have an opportunity to inspire, educate and create opportunities for the next generation of storytellers. That is why Brand Storytelling exists, to celebrate and foster this work."

With television audiences' changing viewing behaviors and the increase in streaming entertainment consumption, today's brands are rethinking the traditional media landscape and how they connect with their customers. Brand Storytelling recognizes brands' innovative and unique approaches to storytelling that reflect brand values, empathy and purpose.

"Brands and their partners are producing stories that are pushing our industry forward," said Marc Battaglia, Co-Founder of Story + Strategy and Brand Storytelling Theater Selection Committee Chair. "Brand Storytelling provides a platform to celebrate and share the best in brand-funded filmmaking."

Brands invited to screen at Brand Storytelling 2022 include:

  • 3M

  • Aflac

  • Apple

  • Brooks Running

  • Burton

  • Hawaiian Airlines

  • HP