Adidas and The Creative Power of Random Collectives
Live on Zoom - Wednesday, September 30th at 12:00PM PST
José Cabaço, the thought leadership behind Adidas’s “The Brooklyn Farm” firmly believes that by bringing together disciplines and backgrounds from way beyond the traditional boundaries of design, serendipity can take place. This collective formation allows ideas to manifest and ultimately help brands like Adidas define the culture of the future. José, Ibrahem Hasan and Ben Freedman will speak with Ty Baswell about this unique and seemingly risky approach which relies less on guidance by data analysis and more on instinct to connect brand stories to audiences.
Creative Digital Strategies
Ty’s career has been an eclectic journey working with a wide variety of startups and Fortune 100 companies to generate new revenue streams that build digital businesses. His passion is bringing together creatives, tech folks and business development execs to collaborate in a cohesive environment that creates vanguard innovative products and cutting-edge campaigns.
Global Creative Concept and Storytelling Director
Born in Mozambique, Cabaço studied to become an industrial designer in Portugal, working across products as diverse as furniture, cars and ceramics before moving on to the world of advertising. Before too long he’d founded his own agency, Home - where he did his first work for Nike - and soon a stint at Wieden+Kennedy Amsterdam followed, before Cabaço took up the role as Nike’s brand creative director for sportswear 15 years later. In 2016 he defected to another sportswear giant and these days he works as global creative concept and storytelling director at Adidas Group, based in the sports brand’s Brooklyn Creator Farm.
A creative director and photographer born and raised on the South Side of Chicago. Hassen seeks to find the connection between humanity and cultural nuances within art, fashion, and music in an effort to maintain authenticity in his work. Hassen spent a large part of his career at Nike as a senior creative director, focusing on how sport fuels human potential.
Freedman is the co-founder and executive producer of Picture Farm, a global content production agency headquartered in New York and Berlin. British born, Freedman moved to the US to pursue his career as a passionate filmmaker and tireless problem solver. For 20 years he has run the production department at Picture Farm which has taken him on countless creative and collaborative journeys around the globe.