Adidas and The Creative Power of Random Collectives
Live on Zoom - Wednesday, September 30th at 12:00PM PST
José Cabaço, the thought leadership behind Adidas’s “The Brooklyn Farm” firmly believes that by bringing together disciplines and backgrounds from way beyond the traditional boundaries of design, serendipity can take place. This collective formation allows ideas to manifest and ultimately help brands like Adidas define the culture of the future. José, Ibrahem Hasan and Ben Freedman will speak with Ty Baswell about this unique and seemingly risky approach which relies less on guidance by data analysis and more on instinct to connect brand stories to audiences.
Creative Digital Strategies
Ty’s career has been an eclectic journey working with a wide variety of startups and Fortune 100 companies to generate new revenue streams that build digital businesses. His passion is bringing together creatives, tech folks and business development execs to collaborate in a cohesive environment that creates vanguard innovative products and cutting-edge campaigns.