This “Diversity Imperative” has been launched to help support the career track of under-represented individuals desiring a fair chance to participate in all aspects of brand storytelling. From directors to videographers to editors and producers and all roles in between, this imperative will strive to balance the workforce so that the stories brands tell are created by individuals that fairly represent our societal and cultural makeup.
The Brand Storytelling team is dedicated to the success of this imperative. As caretakers of this community, we have a responsibility to ensure that all individuals have equal and fair access to career opportunities within our industry. We have a unique opportunity to affect hundreds of individual careers in just a few short years and contribute towards leveling the imbalance that currently exists within the workforce. We know we can make a difference. Ignoring the opportunity would be contributing to the problem.
As Dr. King said, “It’s always the right time to do the right thing.”
Benefits to qualified participants
at zero cost include:
Access to full library of premium content on BrandStorytelling+
Enrollment in Professional Certification courses in Brand Filmmaking and Purpose-Driven Brand Storytelling (more courses to come in 2023)
Opportunity to respond to course sponsor’s RFP and present directly to brand team
Connection to assigned sponsor for mentorship, endorsement and introductions
Attendance to job fairs and recruiting workshops
Profile and resume in participant directory
Why Brand Storytelling?
Because the community we serve consists of industry leaders that provide quality training, education, mentoring and sponsorship. They can break down the barriers and influence the gatekeepers. They can make REAL change.
Isn’t this already happening with
various organizations and industry associations?
Sure, and we hope they are successful, but there is NOT an effort underway aimed specifically at the burgeoning business of brand storytelling. That’s our jam and where we intend to make a difference.
How many participants will be welcomed to the program?
We hope to qualify and welcome up to 500 individuals over the next three years.
Who can apply to participate?
Any under-represented individual desiring a role in the brand storytelling industry, including; BIPOC, LGBTQ+, Asian and Hispanics.
What experience or educational criteria is necessary for acceptance?
We will consider anyone with an interest and/or background in creative services, production and storytelling.
Are there any associated or hidden costs to participate?
NO! It’s free to qualified applicants.
I love this! How can I help?
If you are someone working in the business with established contacts and 5+ years of experience, you might be suited to serve as a sponsor. Contact us and let’s talk!