Every moment, there are new stories unfolding in the world of media, marketing, and advertising. Tectonic shifts in the media environment are turning decades-old media models upside down, challenging brands and their partners to seek alternative ways to connect with Internet-raised, social media inclined consumers.
Increasingly, advertisers are shifting budgets and resources away from interruptive ad models, and investing in branded content.
The Brand Storytelling docuseries follows the story of how brands are adapting to the fast-changing media world, and reimagining their advertising strategy.
This story begins at the 2016 Sundance Film Festival, where we collected in-depth interviews with twenty-three individuals, including; top brand marketers, ad-agency executives, documentary filmmakers, and digital media influencers.