Special Report: Brand Livestream
Kevin Best, Contributing Editor, BrandStorytelling.tv
Highlighting Impactful Live Streaming
Q and A with LiveXLive Global Head of Sales and Brand Partnerships Jason Miller
Brand Storyelling caught up with Jason Miller, LiveXLive’s Global Head of Sales and Brand Partnerships, about 2020, what’s to come for LiveXLive, and what he sees for the future of livestreaming itself:
First off, how would you describe your role, and what drew you to join the LiveXLive team?
As Global Head of Sales & Brand Partnerships, my team is responsible for driving sponsorship and advertising revenue across LiveXLive’s platform including on-demand video and audio, livestreaming of concerts, festivals, events and original series as well as working with blue chip companies to create branded content series and exclusive custom events. I was excited to join LiveXLive, as I felt there was a white space in the livestreaming music landscape and that brands would be super energized about what we are building. If you are a brand that wants to amplify your current music strategy or wants to partner with LiveXLive to develop one from the ground floor, we are uniquely positioned to help brands tap into the power of live music and artist partnerships to help reach their target consumers.
You became LiveXLive’s Global Head of Sales and Brand Partnerships right at the end of 2019. Obviously 2020 unfolded a lot differently than anyone expected, with music festivals like Coachella and SXSW getting cancelled. I’m sure a lot of what you game-planned for 2020 immediately went out the window, but what are you most proud of about how you and your team were able to pivot and react?
Since LiveXLive was already the leader in livestreaming music concerts, festivals and events, we quickly pivoted our content, talent relations, marketing and sales strategy. Starting with our 48 hour virtual music festival, Music Lives, in April, we were able to keep artists connected to their fans while creating unique ways to align brands with fans and bands. It also allowed us to accelerate our strategy of cre