Roundtable Discussion: “The Trees Remember” Films Series from REI Co-op Studios
Live on Zoom - Wednesday, June 30th at 1:00PM PST
Recently, REI launched a short-film trilogy written and directed by accomplished filmmaker Angela Tucker. Spanning across 60 years, “The Trees Remember” is a series of compelling, reflective, and sometimes humorous short fiction films that feature Black women of different ages growing and thriving in the outdoors and exploring connection through movement, stewardship, and grace. The series is co-produced by REI’s Co-op Studios, the newly announced content arm that challenges the historically narrow definition of the outdoors in storytelling and representation.
As brands producing films move to address historic under-representation, and increase their attention to diversity, equity, and inclusion (DEI), how can they best collaborate with filmmakers to tell stories that come from the community? What are some best practices for finding these filmmakers and stories? How can brands discover under-represented talent, and ensure they aren’t just working with the usual suspects? And what’s the best way to bring these films to market?
Join us for a discussion with director Angela Tucker, REI’s Paolo Mottola and Hanna Boyd, moderated by film consultant Brian Newman.
Please watch the short films in advance at REI.com.
Director, Content & Media
Paolo Mottola is the director of content and media at REI Co-op, an outdoor retailer and the largest consumer co-operative in the U.S. with 20 million members. He leads REI Co-op Studios, which develops and produces films, podcasts and editorial programs to the inspire audiences to spend more time outside, and serves as editorial director and executive producer for the studio’s projects.
He previously led media planning, SEO and social media programs at REI and has contributed to its most renown, Cannes Lions-winning campaigns, #OptOutside and Force of Nature. His previous brand and communications work includes Microsoft, Samsung, U.S. Army and Eddie Bauer. He is alumnus and faculty at the University of Washington Communications Leadership graduate program and studied journalism at Western Washington University.