Putting Story First: Q&A with Kaaren Whitney-Vernon & Shaftesbury Team
Jordan Kelley, Content Director, Brandstorytelling.tv
Shaftesbury, the Canadian award-winning producer of original content, is no stranger to success when it comes to creating branded entertainment that taps into the pulse of its audience. Their series Carmilla garnered massive results (80M views) and stoked a huge fanbase, leading to 3 seasons and a major motion picture. This time, Shaftesbury has partnered with Dove on a new series “The D Cut” which follows characters fighting to keep an iconic queer salon open in a gentrifying neighborhood. Brand Storytelling sat down with Kaaren Whitney-Vernon and the team at Shaftesbury to discuss their latest series with the Unilever brand and their recipe for success.