Passion Point Collective’s Brand Film Success - Q&A with Founder Marcus Peterzell
Jordan Kelley, Content Director, Brandstorytelling.tv
The Brand Film Festival US 2020 awarded brands film honors earlier this May, across multiple categories. With each passing year, brand films get better and better, appealing to larger audiences and gaining traction as entertainment beyond the brand advertising world. This is due in large part to how people perceive and receive the content in the first place. That’s where agencies like Passion Point collective come in. Passion Point clients IBM and HP took home a win each at this year’s festival, due in part to perception surrounding the films. After all, getting people to convert and press play is over half the battle.