Every Game is a Home Game: Q&A with Pepsi's Kyle Lazarus

Jordan Kelley, Content Director, BrandStorytelling.tv

Die-hard Steelers fans the Dougherty family

For many fans, stadiums are home. For the NFL's 2020 season kickoff, Pepsi wanted to tell the story of what happens to fans when home is no longer a place they can go. Pepsi teamed up with Ryan Shazier to surprise Steelers season ticket holders the Dougherty's with their real seats from the stadium. Brand Storytelling caught up with the Pepsi brand's Director of Equity and Culture Communications Kyle Lazarus to learn more about this piece of heartwarming and timely content: