Emerging from the Pandemic - How AB InBev is Redefining the New Normal
Live on Zoom - Wednesday, May 5th at 1:30PM PST
Remember what it was like to meet at the pub with your colleagues after work? Or share a beer at a live sporting event or concert? Travel to new places? Or even go out to dinner with friends? So much happens over a beer. It is what brings people together.
Join Richard Oppy, VP of Global Brands at AB InBev and Marty Swant of Forbes in a lively discussion around what coming out of the pandemic looks like for the global CPG brand, how it is redefining the new normal and preparing for a highly anticipated consumer euphoria on the horizon.
No one could plan for the pandemic, but we can certainly plan for what coming out of it looks like and AB InBev's four distinct beer brands - Budweiser, Corona, Stella Artois and Michelob Ultra will be at the forefront of facilitating so many of the firsts that we have greatly missed during this challenging time.
VP, Global Brands
Oppy is responsible for the global marketing efforts of some of the world’s biggest beer brands, including Corona, Stella Artois, Michelob Ultra, and the world’s most valuable beer brand – Budweiser.
Prior to becoming Vice President of Global Brands, Oppy was Vice President of Marketing for AB InBev’s Asia-Pacific South zone. He joined AB InBev in 2017 from the brewer’s Australian subsidiary, Carlton & United Breweries (CUB), where he served as Vice President of Marketing. During his time at CUB, Oppy led and launched a number of beer brands including Great Northern, the largest brand in Australia, Carlton Dry, the Yaks and Carlton Draught Tank Beer.
Richard Oppy has a passion for leadership. Throughout his career, he has developed a philosophy focused on bringing positive energy into work and his daily life which results in a platform for success.
Oppy is an Australian citizen and holds a bachelor’s degree in Marketing and Management from Monash University in Melbourne, Australia. In his spare time, Oppy enjoys golfing, running, skiing, water sports and spending time with his family. He is currently based in New York City.
Staff Writer and Editor
Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising especially related to the ever-evolving role of chief marketing officers. He also manages a number of Forbes lists including World's Most Valuable Brands, CMO Next and the 30 Under 30 Marketing & Advertising category. Previously, Marty was a staff writer at Adweek reporting on marketing and technology and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. Email Marty Swant at email@example.com with news tips or other story ideas.