Facebook Presents: Designing for Community & Culture in a Mobile-First World

Live on Zoom - Wednesday, August 12th at 12:00PM PST

Is branded storytelling ready for the mobile era? Brazilians are obsessed with soap opera and this type of content is part of the culture. So we decided to rethink what the soap opera would be like considering how the youth interact with their friends today:

We partnered up with a famous Facebook community and their leaders to build together a story with the right tone and language, then we created an ecosystem of content designed for mobile (Linear, Non Linear and On demand). And last but not least, a brand campaign that itself transformed into content to build hype.

This panel will discuss this exploration process of creating branded storytellings with multiple partners and all its learnings. "Tour das Tours", a project from Facebook and Anheuser-Busch InBev in Brazil.


Hosted by

Marcus Peterzell


Passion Point Collective

Marcus is the CEO of Passion Point Collective, a leading entertainment marketing agency. A true industry leader in pop culture marketing, he has successfully built and led award winning agency teams both independently and within Omnicom. Marcus was a production Executive for over 20 TV series/specials including the first cable strip to feature Larry David and Joy Behar on Lifetime, and the Emmy award winning A&E series Biography. Marcus Guided The Cure in North America to their first number one album and single. Created dozens of award winning music campaigns for major brands and artists including Ariana Grande, Little Big Town, Bon Jovi, and Sara Bareilles. Executive Produced 10 brand funded feature films includin