Brand Storytelling: 5 Favorites at Cannes Lions


Cannes Lions is nearly here, and Brand Storytelling is looking back at five of our favorite pieces of branded content that are up for lions next week.

Donate Life - “The World’s Biggest Asshole” The Martin Agency, Richmond, Va. Coleman Sweeney (played by Thomas Jane) is the world’s biggest asshole in this short film for Donate Life. Directed by Will Speck and Josh Gordon (Blades of Glory, The Switch, Office Christmas Party), the short cleverly and convincingly encourages organ donation by showing us that even the world’s biggest asshole can redeem himself in death by donating organs to those in need.

 

Kenzo - “My Mutant Brain” Framework, London If the idea behind moving away from interruptive ads into artful and entertaining displays is for the brand to get out of the way and simply let the audience be entertained, then this ad may be the best example of that all year. I