Brands, EDM, and the Future of Live Events

Jordan Kelley, Content Director, BrandStorytelling.tv

Heather Shaw (Founder, CEO, and Chief Designer at Vita Motus) stands in a virtual space built by Vita Motus
Heather Shaw (Founder, CEO, and Chief Designer at Vita Motus) stands in a virtual space built by Vita Motus

With music festivals on hold for the foreseeable future, 2020 has turned out to be an opportunity for those in the business of innovation in live music experiences. The sudden onset of the pandemic may have stopped activities in their tracks, but avid Electronic Music fans didn’t suddenly stop wanting to gather and connect. The same can be said for brands – the country’s need to put the economy on hold in order to ensure the health and safety of the public didn’t solve for the needs of brands still looking to connect with consumers. Fortunately, there’s a solution at the intersection of the EDM community and brands: innovative brand activations. And while those activations have previously been live, adapting with the times means bringing the innovative brand activation out of reality and into the virtual, digital space.