Tonight! January 23rd at Brand Storytelling 2020
Tonight's Partner Showcase will be hosted at Stein Eriksen Lodge in Deer Valley, Utah, from 3:00PM - 6:00PM MST.
Brand Storytelling is kicking off Sundance Film Festival with the following panels and sessions from our partners and friends:
Branded Content Can Pay for Itself
January 23, 03:30 PM Stein Eriksen Ballroom
Marketers have waited a long time for effective, measurable ways to spend their budgets. Christine Cook and Otto Bell from WarnerMedia’s Brand Studio will share the latest examples of Experiential, Purpose Led, and Data Driven Marketing that have made a real impact on Advertisers’ KP.
Building Legacy:
How Mattel's Creator Partnerships Drive Brand Relevance
January 23, 03:45 PM Stein Eriksen Ballroom
Kids these days have honed their social media literacy and are looking for content experiences that provide value - branded or not. They scroll pass #sponcon and branded content that isn’t additive to their lives. So how has Mattel’s Hot Wheels — a 50-year old toy brand — maintained relevance spanning five generations of kids across the world? Today’s youth are drawn to digital entertainment experiences at younger and younger ages, and it takes digital innovation rooted in original content to capture the hearts and minds of young consumers across video and social platforms. Join us as we share the story of driving performance and efficiency through speed and learning while fueling an always-on approach for the Hot Wheels digital presence, sparking an obsession among Hot Wheels fans along the way.
OK Boomer: Gen Z’s New Rules for Storytelling
January 23, 04:00 PM Stein Eriksen Ballroom
Gen Z demands a new approach to storytelling, and authenticity is the single most important quality. Sarah Stringer, SVP of Innovation at Carat, and Zach Alter, VP of Strategy at Jukin Media will explore how future-forward brands, agencies, and publishers are tackling the challenges of putting consumers at the heart of their campaigns in ways that resonate with a generation that never knew VCRs or landlines.
Clio and Brand Storytelling Present
the Inaugural 'Storytelling for Good Award'
January 23, 04:15 PM Stein Eriksen Ballroom
Clio & Brand Storytelling have partnered to celebrate the most creative branded entertainment and content work that promotes or creates awareness for a cause, foundation, organization and/or political or social issue..
Evolving Entertainment at the Speed of Culture
January 23, 04:45 PM Stein Eriksen Ballroom
Join us as we look at the advancement of storytelling in a progressively mobile-centric world. While the industry continues to produce traditional forms of content for mobile consumption, see how Ficto is changing the game by rethinking and creating new forms of content developed specifically for mobile audiences.
Immersive Stories that Move the World Forward
January 23, 05:15 PM Stein Eriksen Ballroom
Can emerging technology powered by 5G be a tool for advancing empathy? Today's most successful storytellers leverage new technology to tell stories that inspire their audience to think differently. More and more, consumers are looking to brands to take a stand on important social and environmental issues. Immersive storytelling is a vehicle that enables audiences to see and experience these issues through a different lens and perspective; an opportunity to walk in someone else's shoes. Please join Verizon Media and HP as they share insights on how emerging tech will enable each of us to become advocates and change makers. See firsthand how AR, VR, and the power of 5G can bring your brand's audience into experiences that transform perceptions and drive action.
Brands as Creators: How Your Brand Can Win on YouTube
January 23, 05:30 PM Stein Eriksen Ballroom
Brands as Creators is an initiative to help brands tell their story on YouTube by taking cues from the most successful content on the platform. During this session, we’ll review 3 tips for how your brand can win on YouTube and then will be joined by Tinder who will share how they’ve applied these strategies to their brand over the past six months.
Brandstorytelling.tv Presents
Panel with Dennis Quaid, Scarlett Burke and Jingle Jared Gutstadt
January 23, 05:45 PM Stein Eriksen Ballroom
Can emerging technology powered by 5G be a tool for advancing empathy? Today's most successful storytellers leverage new technology to tell stories that inspire their audience to think differently. More and more, consumers are looking to brands to take a stand on important social and environmental issues. Immersive storytelling is a vehicle that enables audiences to see and experience these issues through a different lens and perspective; an opportunity to walk in someone else's shoes. Please join Verizon Media and HP as they share insights on how emerging tech will enable each of us to become advocates and change makers. See firsthand how AR, VR, and the power of 5G can bring your brand's audience into experiences that transform perceptions and drive action.
