Q&A with 'Elevate' Trail Leader, Variety Content Studio's David S. Cohen

This Summer, Elevate returns to the iconic Stein Eriksen Lodge in Deer Valley, Utah. Elevate will once again be comprised of four ‘trails’, each one a deep dive into better understanding the foundations upon which branded content is built. This year’s trails will explore four subjects pertinent to the work of brand storytellers and their partners, each being carefully curated and led by an industry expert on the subject at hand. We're thrilled to have our first trail be led by none other than David Cohen.