Get to Know Stun Creative: Q&A with VP Renee Samms


Stun Creative has been in the quality content business for 20 years, their diverse portfolio including commercials, social video, and more. But Stun hasn’t been shy whilst expanding in the branded entertainment space either. With work involving a major list of brands and organizations, Stun’s latest brand work is sharing the message of client Beyond Meat, taking a unique approach to a food brand by focusing on athletic ambassadors and keying in on mental and physical fortitude rather than food alone.

Brand Storytelling met with Renee Samms, Vice President of Digital 360 at Stun Creative to learn more about the company’s origins, their work with Beyond Meat, and the through-line that makes Stun’s storytelling style singular:

One look at Stun’s catalog and you can see the depth of the body of work executed and achieved. Can you tell us a little more about how Stun arrived at that point and where the company got its start?

Stun was founded almost 20 years ago by Mark Feldstein and Brad Roth with the vision that storytelling is the foundation for the most effective branding and advertising campaigns. They were definitely ahead of their time with this approach. Positioned squarely at the intersection of advertising and entertainment, Stun specializes in telling brand stories that engage, compel and activate consumers across all platforms.

Stun’s philosophy is simple – storytelling is one of the most powerful tools for turning ideas into results. We work to convey a brand’s promise with authenticity and passion, and then establish an emotional connection with target audiences, encouraging them to join the brand’s journey authentically.

Over the past 20 years, we have grown into a full-service creative agency with 115 full time staff members. We are much more than a production/original content studio; we have an award-winning print department and most recently started up our Digital 360 powerhouse handling everything from digital/social strategy to influencer marketing, community management, paid media strategy/executions, experiential executions and premiere social graphic development.

Stun prides itself on its phenomenal client service. We see ourselves as an extension of our clients’ teams and dedicate the most talented resources in the industry to achieve unparalleled results. Over the years, this has resulted in both client loyalty, and the ability to grow our book of business purely by positive word-of-mouth.

For the past two decades, Stun has been recognized throughout the entertainment and advertising industries for its smart, funny and celebrity-driven work. The company has produced successful and popular promotional campaigns featuring such stars as Larry David, Andy Samberg, Jack Black, Conan O’Brien, Magic Johnson, and Dwayne “The Rock” Johnson, to name just a few. Much of our work is rooted in our core strength of integrating the use of comedy and humor, with compelling, unique, thought-provoking content.

Having set the foundation as an agency and production company, how does operating in both of those roles impact the work that comes out of the production end of the studio?

We are moving towards a full 360 approach, working with multiple partners as both their creative and strategic agency, as well as their production resource. As agency models continue to shift, we are seeing that our clients are benefiting most from the consolidation of services both with internal efficiencies as well as their bottom line. Most importantly, their campaigns are more cohesive and effective.

Our team truly works as one collaborative unit - we have various departments focusing on their specialties, but our special sauce and best results come from when we are able to truly work in a 360 capacity.

We also know that there are more touchpoints and channels in the customer journey than ever before. We can no longer rely on the traditional segmented ways of marketing and communication to break through the clutter. Stun’s dynamic and flexible process empowers brands to be more engaging and meaningful across all of their marketing efforts.

Our approach has brought us some of the biggest clients in television broadcast, cable, and streaming networks, including NBC, TBS, TNT, FX, Bravo, ABC, Hulu, Warner Bros, Amazon, Paramount, Sony, Fox Home Entertainment, and Netflix. Stun also works with many top tier brands, such as Beyond Meat, NFL, Princess Cruises, Dreamscap