How Wattpad Uses Storytelling to Enrich its Brand Partnerships
Wattpad is the world's largest social network of readers and writers, with 65 million hyper-engaged monthly users. With access to an extensive community of active writers and creatives, the story sharing platform is able to use the power of community and technology to aid brands and Hollywood in unleashing the full potential of their stories to consumers and audiences alike.
Last Fall, Lionsgate partnered with Wattpad in a strategic campaign that engaged its community with their film, Wonder. Using the power of the written word, Wattpad launched a writing contest asking fans to submit short stories of moments when kindness prevailed. To sustain promotion and engagement around the release of Wonder, Wattpad and Lionsgate enlisted the help of Tongal's filmmaker community to transform the three winning short stories into short films. The result was a highly engaged target audience, millions of views, and a recent nomination for the Digiday Award for “Best User Generated Content”. Check out the case study and video below for more details on this winning partnership:
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Wattpad Brand Partnerships aligns brands with stories that are unique, diverse, and have a massive built-in audience, so that they can always reach the right consumers with content that is perfectly tailored for them. By tapping into Wattpad’s massive community, brands can deliver authentic content that resonates with the consumers they most want to reach, including highly engaged Millennial and Gen Z audiences.
About Wattpad:
Wattpad’s vision is to entertain and connect the world through stories. The global multi platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 65 million people who spend over 15 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Widely recognized as the leader in social storytelling, the company established Wattpad Labs, an innovation lab for those passionate about the future of entertainment to develop the next breakthrough storytelling product alongside Wattpad. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. The company is proudly based in Toronto, Canada. Learn more at: http://business.wattpad.com/
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