Branded Storytelling is the Way of The Future (and Other Predictions)


Kantar Millward Brown, global industry leaders in defining brand purpose, developing winning advertising, engaging consumers, and driving brand growth, recently published their 2018 media and digital predictions report. In it they forecast everything from a shift from marketing algorithms to AI to increased consumer investment in voice-controlled connected devices. But of the eight large predictions the report makes, it’s Kantar’s first two that we find most intrig