This Week in Brand Storytelling

It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh

Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes in bikinis eating hamburgers” for over a decade. Remember the Paris Hilton spot that concludes with her signature phrase, “that’s hot?”