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Astronauts Wanted: Generation Z & The Power of Transmedia

February 21, 2017

 

We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; 'No Experience Necessary'.

 

"I began to think I was on a cruise ship, surrounded by speedboats", said McGrath when I asked her about the shift from one of the worlds largest television networks, to founding Astronauts Wanted. Their site describes the company as follows: 

 

"We use our own social media platforms and channels like one giant creative incubator: a place to experiment with everything from new talent to new formats to new platforms. This learning deeply informs our development and helps us stay ahead of the ever-shifting media landscape"

 

Check our latest Spotlight, featuring the team at Astronauts Wanted!

 

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

 

EXCLUSIVE: Astronauts Wanted Expands Branded Entertainment Team

 

Judy McGrath’s Astronauts Wanted Hires Kim Rosen, Christine Murphy

 

Lilly Singh’s ‘A Trip to Unicorn Island’ Documentary, Once Exclusively on YouTube Red, Is Now Available on Digital VOD

 


 


 

 

 

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