Cannes Advertising “Celebration” Questions Quality of Creative

For those of us who didn’t make it to Cannes this year, there was plenty of coverage of this decades-old festival intended to honor advertising creative. But, this year, the headlines were more focused on “crap advertising” and “no wonder people want to block ads”, rather than honoring the creative work. The ever outspoken Brad Jakeman, said during a panel: “We are here celebrating 0.5% of the work that actually gets made. The other 99.5% of the work is generally crap. And when that happens, consumers don’t want to see it.”

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