Think of the times you may have asked someone that very question. Maybe of a son or daughter as you looked over their report card, or of an alluring stranger sitting at a bar. How many times a day do you look at someone in public and wonder, “What is their story?”
Really, each of us are a unique brand. That notion is not exclusive to the Trumps, Clintons, Kardashians or Lebron James of the world. We are all brands, and the stories we tell define our values and character. Today, as interruptive advertising is increasingly annoying to consumers, brands are coming to realize how critical it is to tell stories that reflect their values, make people like them, and ultimately, trust them well enough to buy their products and services.
In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes, that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable. And, speaking of sharable, we hope you will!
Watch the Full Episode Here!