Announcing "Brand Storytelling"
Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad agencies, filmmakers, creators, influencers and media partners was held in association with the iconic film festival in Park City, Utah. Presentations and discussions focused on the shift brands are making, from interruptive advertising, towards creating content that is engaging, entertaining, informative and inspiring. Adweek's James Cooper, wrote the following articles during the 2016 SDFF kickoff weekend: Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising The 160 participants at Digital Storytelling share a real passion for the future of media and marketing. They know the ad business is changing fast because they are leading that change. They are the drivers of what many are calling a “renaissance period” in advertising, where creative must do more than sell, it must provide value. The super-charged conversations and meetings that took place amongst the attendees at Sundance lasted throughout the opening weekend. New relationships were forged. New ideas were shared. New partnerships took shape. By the time people got back to their offices, they were asking one another, “What’s next? How can we bottle that experience in Park City? How can we nurture this community?” Brand Storytelling is the answer. Visit our site to experience videos, photos, learn about our team, and find out about future events, such as Brand Storytelling at the 2017 Sundance Film Festival on January 18-22, in Park City, Utah The Brand Storytelling event will happen once a year, but the community of storytellers and their partners will be served weekly through digital mediums (newsletters, articles, videos, interviews, podcasts, ect.) that connect key players, provide information and educate, and inspire the industry to embrace new ways of engaging consumers. Come join the community and be a part of the story! Watch for weekly news updates from Brand Storytelling in your inbox, and share this with other storytellers in your network. Of course, if you’d like to contribute to the story, I'd love to hear from you. Email me: Rick@BrandStorytelling.tv