Announcing "Brand Storytelling"
Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad agencies, filmmakers, creators, influencers and media partners was held in association with the iconic film festival in Park City, Utah. Presentations and discussions focused on the shift brands are making, from interruptive advertising, towards creating content that is engaging, entertaining, informative and inspiring. Adweek's James Cooper, wrote the following articles during the 2016 SDFF kickoff weekend: Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising The 160 participants at Digital Storytelling share a real passion for the future of media and marketing. They know the ad business is changing fast because they are