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Join date: Mar 18, 2020
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Jan 14, 2020 ∙ 5 min
Stirrings of a Branded Doc Backlash – and the Need for Transparency & Best Practices
Late last year – just a few weeks ago – I predicted that we’d see a branded content backlash in 2020. I assumed this would be caused by a...
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Dec 12, 2019 ∙ 8 min
Ten Predictions (and Hopes) for Branded Content in 2020
I’ve been writing top-ten prediction lists for film and media since 2006 – yes, back when my predictions included the final end of VHS...
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Nov 18, 2019 ∙ 5 min
It’s Time for Branded Content to Break the Rules
As more brands move into long form branded content – meaning feature length documentary or narrative films around 90 minutes – brands...
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Brian Newman, Founder, Sub-Genre
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