As more streaming services come online and audiences continue their shift away from traditional linear television, brands face big decisions on how and where to tell their brand stories. They find themselves navigating a fragmented marketplace increasingly dominated by content creators and distributors who have very different business models--and very different approaches to brand storytelling and advertising--from each other and the brands themselves. In this research report, we offer a deeper, more brand-focused, view of the so-called “streaming wars” and provide insight into how brands can navigate this constantly changing ecosystem.


Pages: 8


Author: Bedatri Datta Choudhury

The Ecosystem Wars: Navigating Fragmented Streaming Marketplace