The world of sports, like everything else, remains in a state of flux. Little is definitive, and new lessons are constantly being taught and learned. Nonetheless, for those engaged in brand storytelling in sports, conversations with content creators and others working in and around the business of sports indicate there are lessons to draw from the last few months likely projecting forward in the months and years to come, even after the pandemic subsides.


Pages: 13


Author: Brian Kamenetzky

A State of Flux: How Sports Storytelling was Changed and Challenged in 2020