Brand Storytelling is a proud sponsor of Content That Moves by Credo Nonfiction. Episodes were captured at this year's Brand Storytelling conference and feature a diverse array of Brand Marketers doing top work in their field.
Episode 14: Marriott Creates Lean Back Entertainment For Travelers
Recorded at Brand Storytelling at Sundance, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction presents a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.