Brand Storytelling is a proud sponsor of Content That Moves by Credo Nonfiction. Episodes were captured at this year's Brand Storytelling conference and feature a diverse array of Brand Marketers doing top work in their field.
Episode 15: Capital One Produces Long Form Video Content for Deeper Engagement
Recorded at Brand Storytelling at Sundance, Senior Director of PR for the consumer card at Capital One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their 2018 series The Purpose Project and how everything her team creates starts with a data-driven insight.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction presents a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.