Updated: Mar 18
Brand Storytelling is a proud sponsor of Credo Nonfiction's Content That Moves Podcast. Episodes were captured at this year's Brand Storytelling conference and feature a diverse array of Brand Marketers doing top work in their field. Enjoy this episode with Dell Technologies' Rachael Henke and be on the lookout for more in the coming weeks!
Episode 10: Dell Technologies Tells Customer Stories to Lead Tech Conversations
Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction presents a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.