Spectrum Productions has, in the last month, evolved its brand identity. In November, CEO & Executive Producer Guy Nickerson announced Spectrum Productions would embark on the next chapter of its story as Remedy Television + Branded.
Remedy’s specialized team of television producers, content developers, advertisers, storytellers, digital minds and branding experts produce and drive effective and engaging content for audiences, networks, brands and agency partners across every platform.
The new name reflects the studio’s commitment to problem solving and creating compelling content for each and every client. Clients like Sheraton Hotels and Marriott Content Studio, who recently partnered with Remedy Television + Branded to tackle a transition of their own.
The resulting content, titled The Heart of Gathering, is a short-form documentary that showcases Sheraton’s reinvention through the depiction of a creative and problem-solving journey that ultimately brings people together.
Brand Storytelling caught up with Remedy CEO & Executive Producer Guy Nickerson to learn more about their work with Marriott Content Studio and Sheraton Hotels:
What was the thought process behind undertaking this task of ideating and executing content with a partner like Marriott Content Studio and Sheraton?
We believe one of the strongest ways to build brand affinity is through storytelling. A continuous conversation that doesn’t just speak to a brand’s communication objectives, but rather showcases its values with content that is not just meaningful, but entertaining to the consumer. We teamed up with Marriott Content Studio and Sheraton Hotels to create one such story, as the brand embarked on their own transformation. And as we were helping to tell their story, were in the process of creating our own – evolving our brand as Remedy Television + Branded.
Was there a brief or starting point you worked from to arrive at the “gathering” story?
Sheraton is in the midst of a transformation – evolving both the brand and its physical hotel spaces to build a vibrant, global, community – the World’s Gathering Place. As part, Remedy was tasked with developing an engaging content series to create awareness of this brand evolution, to get people excited and interested in what Sheraton is going to become.
Our process began with a concept that would explore the reasons why people gather – capturing the joy and fortitude of the human spirit and the benefits of humans working together. Through a robust casting process we identified a non-profit group, Beautify Earth, whose mission is to bring people together through community art. As part, Beautify Earth and the Remedy team engaged local artist, Cady Bogart, to beautify a Seattle neighborhood and bring a large-scale mural to life as the basis for our story.
So how did you get from concept to final product?
The Heart of Gathering evolved as a short-form documentary showcasing Sheraton’s reinvention, and celebrating stories from the community as we undertook the creation of this colorful mural in the Belltown neighborhood of Seattle. We captured the journey unfolding, showcasing the power of collaboration, problem-solving and artistic expression – ultimately illustrating the power of bringing people together.
What sort of content plan was implemented around the short form doc?
As part of the larger campaign, Remedy developed a series of social assets and behind-the-scenes content for promotion of the main film, including video, stills, GIF’s, boomerangs and other multimedia assets – creating a much bigger story though the creation of this supplemental content.
The film was distributed across owned platforms including YouTube and IGTV, co-distribution with project partners, as well as paid promotion of social assets across Facebook and Instagram.
About Remedy Television + Branded
Remedy Television + Branded is an Emmy Award-winning entertainment, branding and content studio with offices in Tampa and offices in Los Angeles. While surfing on Florida’s east coast during the summer of 1989, CEO and Executive Producer Guy Nickerson was inspired to launch the company as Spectrum Productions. The 30-year-old content studio’s beginnings are a result of his love of adventure and great storytelling, and remain at the company’s core today. With seven Emmy Awards and thousands of episodes of television programming and branded entertainment, Remedy Television + Branded is one of America’s leading creators of original content. For more information, visit: www.remedystudios.com.