On Thursday, January 24th, Brand Storytelling 2019 held its Presenting Partner Showcase - a who's who of new media leaders demonstrating thought leadership manifesting itself in great strides within the brand-funded content space. Sharp, thoughtful speakers delivered critical insights into successful brand partnerships, examined the ingredients necessary for the success of new media, and pointed at progress made in and out of the boardroom. Brand Storytelling is proud to bring you sessions from our 2019 Presenting Parter Showcase, now available for viewing on our YouTube Channel.
Click on the images below to navigate to the corresponding presentation:
One Size Does Not Fit All: Unpacking the Role of Brand in Storytelling In this inspiration session, NBCUniversal shares multiple approaches to working with brands to tell authentic stories that connect with audiences and move the needle.
Owning the Lonely: Building Community Through Branded Entertainment Gen Z, dubbed the loneliest generation, gains two new BFFs in AT&T Hello Lab and Fullscreen, as they discuss the keys to driving innovation in storytelling that builds powerful communities while creating deeper engagement for your brand.
From Fact to Fiction: Driving Connections Through Storytelling This year alone, Courageous has been honored with 40+ awards, and continues to fervently experiment with new formats to connect brands with audiences through real, emotional stories. This conversation with Turner’s leading creatives focuses on what’s been working and why, and takes a peek under the hood of the company’s new entertainment brand studio.
The Power of Storytelling: How Innovation & Causes Converge To Affect Change true[X], Fox Networks Group, and the Ad Council inspire with a conversation about how real stories of Diversity & Inclusion and LGBT Acceptance can be amplified by innovative ad solutions to drive impact, and address the biases and discrimination that are some of the most pressing issues facing our nation today.
Focus on Fans to Ignite Your Brand YouTubers connect with millions of fans in a way that’s never been seen before. FameBit by YouTube provides insights and examples to help marketers understand what's at the core of these trusted relationships and discusses how brands can drive deeper connections with these trusted communities and produce stronger integrations on YouTube.
Foraged + Found: Inside an REI & Tastemade Partnership REI’s Senior Manager of Content Marketing Paolo Mottola and Manager of Content Marketing Joe Crosby sit down with Tastemade’s Head of Global Brand Strategy and Marketing Andrew Saunders to discuss their partnership that originated at Brand Storytelling 2018, resulting in their original series Foraged + Found.
The Content Distribution Effect Zefr and MAGNA, the global research and forecasting arm of IPG, present research on best practices of content distribution based on multi-year studies with multiple content-focused brands, revealing the impact of key factors in storytelling, from the emotional connection from distribution, to the impact of distributing content against fresh content on YouTube.
The Olympic Channel Goes for Gold with People Are Awesome A fireside chat between Zach Alter, Jukin Media's head of branded entertainment, and Greg Groggel, Director, Original Programming at the Olympics Channel. The pair discuss their companies' current collaboration, along with the goals, challenges, and successes that accompany an in-depth, year-long digital campaign with one of the world's most iconic brands at the center.
FB Branded Commerce: How Tim & Eric Helped Purple Cure the Sunday Scaries to Sell Mattresses Hear the story (and see the work) behind the cult internet sensation ‘The Purple Boys’ as it moved people up and down the funnel all while building community, growing Purple’s brand and step-changing their business.