Astronauts Wanted: Generation Z & The Power of Transmedia
We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; 'No Experience Necessary'.
"I began to think I was on a cruise ship, surrounded by speedboats", said McGrath when I asked her about the shift from one of the worlds largest television networks, to founding Astronauts Wanted. Their site describes the company as follows:
"We use our own social media platforms and channels like one giant creative incubator: a place to experiment with everything from new talent to new formats to new platforms. This learning deeply informs our development and helps us stay ahead of the ever-shifting media landscape"
Check our latest Spotlight, featuring the team at Astronauts Wanted!
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