The evolving media landscape has led to a surge in brand-funded filmmaking over the past 2+ years. The perfect storm driving this trend can be attributed to the migration away from analog TV viewing, the rush to streaming platforms and the plethora of digital video offerings. Truly, brands are realizing the necessity to create content that attracts and engages. Today, savvy marketers are finding more creative ways to offer content that people seek rather than interrupt what they have found.
The Brand Storytelling Virtual Theater will showcase the best in brand-funded films, featuring everything from super shorts to feature films. These projects are representative of the high-quality production and storytelling that is resulting from brands partnering with talented artists, directors, writers and producers. Certainly, brand storytelling is not new, but today does mark the beginning of an era when brands are far more focused on entertaining, informing and inspiring audiences with compelling stories. Join us as we celebrate this new era and applaud the films and the brands who bring them to the screen.
Director: Nadia Hallgren
"The Show" is a 90-minute documentary that takes audiences on the creative journey behind The Weeknd's 2021 Pepsi Super Bowl Halftime Show. Proving that it takes a village to pull off an epic cultural moment, the film introduces viewers to the talented professionals -- from producers to choreographers -- as they join forces to produce the most watched 12 minutes on television – the Superbowl Halftime show