Sunday, July 23 - Arrival Day

Guests filtered into the Montage throughout the day and gathered for a networking reception and casual dinner. 

6:00pm-9:00pm - Opening Reception
7:00pm-8:00pm - Storytelling Competition

Jeremy Leonard, CEO of Project Bourbon and a master competitive storyteller hosted this fireside competition of stories told by Elevate attendees.

Monday, July 24 - Trails 1 & 2

The day opened with a networking breakfast and opening remarks to prepare for the sessions to come. After breakfast, attendees gathered for the Elevate Trails. Trail guides lead presentations and discussions on the most salient issues facing brand storytellers and their partners.    

7:30am-8:45am - Breakfast

9:00am-10:30am – Trail 1 - Setting the Scene

10:30am-11:00am - Break

11:00am-12:30pm - Trail 2 - The Business

12:30pm-1:00pm - Box Lunches

Guests grabbed a box lunch and headed out for hiking, mountain biking or exploration of the Virtual Reality trail.

1:00pm-3:00pm - The Virtual Reality Trail

Trail Guide, Dario Raciti, Director, Zero Code/OMD


Dario and his team have produced 10 branded VR experiences in just the past 2 years, including projects for Pepsi, Gatorade and Nissan. This was an opportunity to hear from hands-on VR producers and brands with first-hand experience in creating, distributing and evaluating the impact of VR content. This special two-hour session asked and answered pressing questions surrounding VR.

3:00pm-6:00pm - Virtual Reality Lounge


6:00pm-7:00pm - Cocktail Reception and Chat

with Producer, Shaun MacGillivray

Guests enjoyed a fireside chat with award-winning giant screen documentary producer: National Parks Adventure, Journey to the South Pacific, To the Arctic, Grand Canyon Adventure. President of MacGillivray-Freeman Films, Shaun leads the company’s Business Development and Partnership team that has partnered with major brands, including Intel, The Brand USA, Coca-Cola, Kohler and more.

7:00pm-8:30pm - Dinner
8:30pm-11:00pm - Pub-lympics

After a full day of trailblazing, hiking, biking and more, guests let loose at Daly's Pub & Rec at the Montage for a fun night of bowling, billiards, shuffleboard and vintage arcade games. It was a great opportunity to unwind with a pub-full of storytellers!

Tuesday, July 25 - Trails 3 & 4

8:00am-8:45am - Breakfast 

8:00am-12:15pm - Partner Presentations

12:15pm-12:45pm - Box Lunches available

1:00pm-2:30pm - Trail 3 - Telling the Story

2:30pm-3:00pm - Break

3:00pm-4:30pm - Trail 4 - Taking Action

6:00pm-7:00pm - Cocktails and Music Marketing Discussion

Every Riff Tells a Story:  How to Harness the Magic of Music Marketing
Guests enjoyed drinks and an insightful discussion led by music marketing experts and five-time Grammy nominated artist Skylar Grey.




Marcus Peterzell

Partner and EVP of Ketchum Entertainment, as well as head of Ketchum’s music marketing practice, Ketchum Sounds. Marcus has executed dozens of award winning music marketing programs for Fortune 500 brands and marquee artists including Jon Bon Jovi, Ariana Grande, Little Big Town and Michael Buble.



Eric Samuelson

Director, Strategic Marketing, Interscope Records. Eric is a part of Interscope’s brand partnership team where they proactively work with brands and agencies to develop fully integrated partnerships that mutually benefit both the artist and brand. Interscope’s roster represents some of the biggest names in music, including Gwen Stefani, Imagine Dragons and Lady Gaga.



Skylar Grey

Skylar is a prolific singer-songwriter and five-time Grammy award nominee. In addition to her solo material, she has written songs for some of today’s biggest artists, including Rihanna and Eminem.


7:00pm-9:00pm - Dinner and Fireside Chat

Guests enjoyed a fine dining experience and fireside chat with Variety's Andrew Wallenstein and Shonduras, aka Shaun McBride

 Shaun is a social media influencer that is well known for his Snapchat stories and YouTube Channel that recently surpassed 1 million subscribers. He is a digital media creator and entrepreneur. Shoduras entertained us Tuesday night with his unique form of storytelling.

9:00pm-10:00pm - Exclusive Musical Performance by Skylar Grey