The Collision of Linear TV and Digital Streaming
in a COVID-19-Impacted World
How consumers watch television, movies and other video content has changed dramatically in just a few short years. And with the COVID-19 Pandemic, the inexorable migration towards digital streaming has only accelerated. This creates complex challenges as well as huge opportunities for brand marketers who want to engage and connect with consumers leveraging the power of sight, sound and motion. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will open with a vivid picture of how the worlds of traditional TV watching and video streaming are colliding––now, and in the future. This will be followed by an in-depth interview featuring ex-CNN anchor Heidi Collins interviewing Geoff on where consumer attention is headed, what’s happening behind the scenes in the intense streaming wars and how content marketers can make the most of the cataclysmic changes being driven by consumers and new technologies.