January 18th - 22nd, 2017
Marketers are increasingly aware that interrupting a media experience with a commercial message is a risky investment. Ads are often skipped or blocked and, perhaps most worrisome, is the risk of annoying the modern consumer with irrelevant content with no perceived value. It’s the beginning of a new era in advertising where brands must stop interrupting and start investing in content that people actually want and will find value in, value good enough to share.
Brand Storytelling, in its’ second year as an Associate Event of the Sundance Film Festival, brought together over eighty major advertisers to Park City, Utah, along with their storytelling partners for 4 days of collaboration and discussion set alongside the most iconic celebration of independent creative production in North America. Brands and their partners took part in presentations and discussions focused on the opportunities for brands to become part of great stories that connect them with appreciative audiences.
Base Camp: "Lodges at Deer Valley"
Wednesday, January 18, 2017 – Arrival Day
Welcome Reception: 6pm-9pm at The Lodges at Deer Valley
All of the guests and their partners were accommodated at The Lodges at Deer Valley, a luxury condominium collection just 5 minutes from Main Street, Park City and at the base of Deer Valley ski resort. The Lodges served as “Base Camp” where participants began and ended their days as well as hosted networking receptions, roundtable discussions and special presentations.
Presentations and Dinner at Stein Eriksen
Thursday, January 19, 2017
Partner Presentations: 2:30pm-6:00pm
Cocktail Reception & Dinner Party: 6:00pm-9:00pm
Guests and their partners were shuttled to the world-renown Stein Eriksen Lodge for an afternoon of informative presentations designed to spark collaborative discussion around the dinner tables that evening at Stein Eriksen. It was the perfect setting on the eve of the 2017 Sundance Film Festival for marketers, their storytelling partners, filmmakers and influencers for hours of collaborative networking.
Presentations & Panel Discussions
Friday, January 20, 2017
9am-11am: Presidential Inauguration Screening
Brand Storytelling guests experienced this historical moment together in the Evergreen Room at "The Lodges".
11am-6pm: Presentations, Screenings and Panel Discussions
Guests and partners took part in a series of presentations, screenings and panel discussions all held in The Evergreen Room of The Lodges at Deer Valley.