January 18th - 22nd, 2017
Marketers are increasingly aware that interrupting a media experience with a commercial message is a risky investment. Ads are often skipped or blocked and, perhaps most worrisome, is the risk of annoying the modern consumer with irrelevant content with no perceived value. It’s the beginning of a new era in advertising where brands must stop interrupting and start investing in content that people actually want and will find value in, value good enough to share.
 
Brand Storytelling, in its’ second year as an Associate Event of the Sundance Film Festival, brought together over eighty major advertisers to Park City, Utah, along with their storytelling partners for 4 days of collaboration and discussion set alongside the most iconic celebration of independent creative production in North America. Brands and their partners took part in presentations and discussions focused on the opportunities for brands to become part of great stories that connect them with appreciative audiences.
BrandStorytelling_Sundance2017_0021_DSC4133
BrandStorytelling_Sundance2017_0018_DSC4120
BrandStorytelling_Sundance2017_0019_DSC4125
BrandStorytelling_Sundance2017_0020_DSC4130
BrandStorytelling_Sundance2017_0022_DSC4136
BrandStorytelling_Sundance2017_0023_DSC4144
BrandStorytelling_Sundance2017_0024_DSC4158
BrandStorytelling_Sundance2017_0025_DSC4159
BrandStorytelling_Sundance2017_0026_DSC4165
BrandStorytelling_Sundance2017_0027_DSC4167
BrandStorytelling_Sundance2017_0028_DSC4169
BrandStorytelling_Sundance2017_0029_DSC4170
BrandStorytelling_Sundance2017_0030_DSC4171
BrandStorytelling_Sundance2017_0031_DSC4184
BrandStorytelling_Sundance2017_0032_DSC4186
BrandStorytelling_Sundance2017_0034_DSC4188
BrandStorytelling_Sundance2017_0033_DSC4187
BrandStorytelling_Sundance2017_0037DSC_0002
BrandStorytelling_Sundance2017_0040DSC_0016
BrandStorytelling_Sundance2017_0039DSC_0008
BrandStorytelling_Sundance2017_0038DSC_0006
BrandStorytelling_Sundance2017_0041DSC_0018
BrandStorytelling_Sundance2017_0042DSC_0019
BrandStorytelling_Sundance2017_0044DSC_0027
BrandStorytelling_Sundance2017_0043DSC_0026
BrandStorytelling_Sundance2017_0045DSC_0029
BrandStorytelling_Sundance2017_0046DSC_0031
BrandStorytelling_Sundance2017_0047DSC_0033
BrandStorytelling_Sundance2017_0048DSC_0036
BrandStorytelling_Sundance2017_0049DSC_0038
BrandStorytelling_Sundance2017_0050DSC_0041
BrandStorytelling_Sundance2017_0053DSC_0054
BrandStorytelling_Sundance2017_0051DSC_0046
BrandStorytelling_Sundance2017_0052DSC_0049
BrandStorytelling_Sundance2017_0054DSC_0060
BrandStorytelling_Sundance2017_0056DSC_0064
BrandStorytelling_Sundance2017_0055DSC_0061
BrandStorytelling_Sundance2017_0057DSC_0065
BrandStorytelling_Sundance2017_0058DSC_0067
BrandStorytelling_Sundance2017_0060DSC_0070
BrandStorytelling_Sundance2017_0059DSC_0069
BrandStorytelling_Sundance2017_0061DSC_0071
BrandStorytelling_Sundance2017_0062DSC_0073
BrandStorytelling_Sundance2017_0065DSC_0079
BrandStorytelling_Sundance2017_0063DSC_0076
BrandStorytelling_Sundance2017_0064DSC_0078
BrandStorytelling_Sundance2017_0066DSC_0081
BrandStorytelling_Sundance2017_0069DSC_0086
BrandStorytelling_Sundance2017_0067DSC_0084
BrandStorytelling_Sundance2017_0068DSC_0085
BrandStorytelling_Sundance2017_0070DSC_0088
BrandStorytelling_Sundance2017_0072DSC_0090
BrandStorytelling_Sundance2017_0071DSC_0089
BrandStorytelling_Sundance2017_0073DSC_0091
BrandStorytelling_Sundance2017_0074DSC_0092
BrandStorytelling_Sundance2017_0075DSC_9995
BrandStorytelling_Sundance2017_0076DSC_9996
Base Camp: "Lodges at Deer Valley"
Wednesday, January 18, 2017 – Arrival Day
Welcome Reception: 6pm-9pm at The Lodges at Deer Valley
All of the guests and their partners were accommodated at The Lodges at Deer Valley, a luxury condominium collection just 5 minutes from Main Street, Park City and at the base of Deer Valley ski resort. The Lodges served as “Base Camp” where participants began and ended their days as well as hosted networking receptions, roundtable discussions and special presentations.
BrandStorytelling_Sundance2017_0079_DSC4213
BrandStorytelling_Sundance2017_0078_DSC4211
BrandStorytelling_Sundance2017_0080_DSC4218
BrandStorytelling_Sundance2017_0077_DSC4208
BrandStorytelling_Sundance2017_0082_DSC4223
BrandStorytelling_Sundance2017_0084_DSC4236
BrandStorytelling_Sundance2017_0083_DSC4234
BrandStorytelling_Sundance2017_0081_DSC4221
BrandStorytelling_Sundance2017_0086_DSC4246
BrandStorytelling_Sundance2017_0085_DSC4245
BrandStorytelling_Sundance2017_0088_DSC4253
BrandStorytelling_Sundance2017_0087_DSC4247
BrandStorytelling_Sundance2017_0089_DSC4255
BrandStorytelling_Sundance2017_0090_DSC4257
BrandStorytelling_Sundance2017_0091_DSC4261
BrandStorytelling_Sundance2017_0092_DSC4263
BrandStorytelling_Sundance2017_0093_DSC4272
BrandStorytelling_Sundance2017_0094_DSC4301
BrandStorytelling_Sundance2017_0096_DSC4307
BrandStorytelling_Sundance2017_0095_DSC4302
BrandStorytelling_Sundance2017_0098_DSC4334
BrandStorytelling_Sundance2017_0097_DSC4330
BrandStorytelling_Sundance2017_0100_DSC4361
BrandStorytelling_Sundance2017_0099_DSC4342
BrandStorytelling_Sundance2017_0101DSC_0103
BrandStorytelling_Sundance2017_0102DSC_0107
BrandStorytelling_Sundance2017_0103DSC_0114
BrandStorytelling_Sundance2017_0104DSC_0115
BrandStorytelling_Sundance2017_0105DSC_0116
BrandStorytelling_Sundance2017_0106DSC_0118
BrandStorytelling_Sundance2017_0108DSC_0122
BrandStorytelling_Sundance2017_0107DSC_0121
BrandStorytelling_Sundance2017_0109DSC_0123
BrandStorytelling_Sundance2017_0111DSC_0125
BrandStorytelling_Sundance2017_0110DSC_0124
BrandStorytelling_Sundance2017_0112DSC_0126
BrandStorytelling_Sundance2017_0113DSC_0127
BrandStorytelling_Sundance2017_0114DSC_0128
BrandStorytelling_Sundance2017_0115DSC_0129
BrandStorytelling_Sundance2017_0116DSC_0130
BrandStorytelling_Sundance2017_0117DSC_0131
BrandStorytelling_Sundance2017_0119DSC_0158
BrandStorytelling_Sundance2017_0118DSC_0148
BrandStorytelling_Sundance2017_0120DSC_0162
BrandStorytelling_Sundance2017_0121DSC_0163
BrandStorytelling_Sundance2017_0122DSC_0164
BrandStorytelling_Sundance2017_0123DSC_0165
BrandStorytelling_Sundance2017_0124DSC_0170
BrandStorytelling_Sundance2017_0125DSC_0177
BrandStorytelling_Sundance2017_0126DSC_0179
BrandStorytelling_Sundance2017_0128DSC_0183
BrandStorytelling_Sundance2017_0127DSC_0182
BrandStorytelling_Sundance2017_0129DSC_0185
BrandStorytelling_Sundance2017_0130DSC_0186
BrandStorytelling_Sundance2017_0131DSC_0187
BrandStorytelling_Sundance2017_0133DSC_0191
BrandStorytelling_Sundance2017_0132DSC_0190
BrandStorytelling_Sundance2017_0134DSC_0192
BrandStorytelling_Sundance2017_0135DSC_0193
BrandStorytelling_Sundance2017_0136DSC_0194
BrandStorytelling_Sundance2017_0137DSC_0197
BrandStorytelling_Sundance2017_0138DSC_0198
BrandStorytelling_Sundance2017_0140DSC_0204
BrandStorytelling_Sundance2017_0139DSC_0201
BrandStorytelling_Sundance2017_0142DSC_0211
BrandStorytelling_Sundance2017_0144DSC_0222
BrandStorytelling_Sundance2017_0143DSC_0217
BrandStorytelling_Sundance2017_0145DSC_0228
BrandStorytelling_Sundance2017_0146DSC_0230
BrandStorytelling_Sundance2017_0141DSC_0206
BrandStorytelling_Sundance2017_0147DSC_0231
BrandStorytelling_Sundance2017_0150DSC_0234
BrandStorytelling_Sundance2017_0149DSC_0233
BrandStorytelling_Sundance2017_0148DSC_0232
BrandStorytelling_Sundance2017_0151DSC_0236
BrandStorytelling_Sundance2017_0153DSC_0239
BrandStorytelling_Sundance2017_0152DSC_0238
BrandStorytelling_Sundance2017_0154DSC_0241
BrandStorytelling_Sundance2017_0155DSC_0242
BrandStorytelling_Sundance2017_0156DSC_0243
BrandStorytelling_Sundance2017_0158DSC_0245
BrandStorytelling_Sundance2017_0157DSC_0244
BrandStorytelling_Sundance2017_0159DSC_0246
BrandStorytelling_Sundance2017_0161DSC_0251
BrandStorytelling_Sundance2017_0162DSC_0267
BrandStorytelling_Sundance2017_0160DSC_0247
BrandStorytelling_Sundance2017_0163DSC_0270
BrandStorytelling_Sundance2017_0164DSC_0271
BrandStorytelling_Sundance2017_0165DSC_0272
BrandStorytelling_Sundance2017_0166DSC_0273
BrandStorytelling_Sundance2017_0167DSC_0274
BrandStorytelling_Sundance2017_0168DSC_0275
BrandStorytelling_Sundance2017_0169DSC_0278
BrandStorytelling_Sundance2017_0170DSC_0280
BrandStorytelling_Sundance2017_0171DSC_0283
BrandStorytelling_Sundance2017_0172DSC_0284
BrandStorytelling_Sundance2017_0173DSC_0291
BrandStorytelling_Sundance2017_0174DSC_0292
BrandStorytelling_Sundance2017_0175DSC_0294
Presentations and Dinner at Stein Eriksen
Thursday, January 19, 2017 
Partner Presentations: 2:30pm-6:00pm
Cocktail Reception & Dinner Party: 6:00pm-9:00pm
Guests and their partners were shuttled to the world-renown Stein Eriksen Lodge for an afternoon of informative presentations designed to spark collaborative discussion around the dinner tables that evening at Stein Eriksen. It was the perfect setting on the eve of the 2017 Sundance Film Festival for marketers, their storytelling partners, filmmakers and influencers for hours of collaborative networking. 
BrandStorytelling_Sundance2017_0179DSC_0337
BrandStorytelling_Sundance2017_0181DSC_0347
BrandStorytelling_Sundance2017_0180DSC_0339
BrandStorytelling_Sundance2017_0178DSC_0299
BrandStorytelling_Sundance2017_0182DSC_0355
BrandStorytelling_Sundance2017_0185DSC_0373
BrandStorytelling_Sundance2017_0184DSC_0365
BrandStorytelling_Sundance2017_0183DSC_0363
BrandStorytelling_Sundance2017_0188DSC_0393
BrandStorytelling_Sundance2017_0186DSC_0377
BrandStorytelling_Sundance2017_0187DSC_0386
BrandStorytelling_Sundance2017_0189DSC_0400
BrandStorytelling_Sundance2017_0190DSC_0403
BrandStorytelling_Sundance2017_0192DSC_0421
BrandStorytelling_Sundance2017_0191DSC_0417
BrandStorytelling_Sundance2017_0193DSC_0424
BrandStorytelling_Sundance2017_0194DSC_0425
BrandStorytelling_Sundance2017_0195DSC_0431
BrandStorytelling_Sundance2017_0197DSC_0464
BrandStorytelling_Sundance2017_0198DSC_0469
BrandStorytelling_Sundance2017_0196DSC_0456
BrandStorytelling_Sundance2017_0199DSC_0479
BrandStorytelling_Sundance2017_0200DSC_0490
BrandStorytelling_Sundance2017_0201DSC_0493
BrandStorytelling_Sundance2017_0202DSC_0496
BrandStorytelling_Sundance2017_0203DSC_0498
BrandStorytelling_Sundance2017_0204DSC_0501
BrandStorytelling_Sundance2017_0206DSC_0508
BrandStorytelling_Sundance2017_0205DSC_0506
BrandStorytelling_Sundance2017_0207DSC_0510
BrandStorytelling_Sundance2017_0208DSC_0512
BrandStorytelling_Sundance2017_0210DSC_0518
BrandStorytelling_Sundance2017_0211DSC_0522
BrandStorytelling_Sundance2017_0209DSC_0516
BrandStorytelling_Sundance2017_0213DSC_0529
BrandStorytelling_Sundance2017_0214DSC_0533
BrandStorytelling_Sundance2017_0212DSC_0527
BrandStorytelling_Sundance2017_0215DSC_0534
BrandStorytelling_Sundance2017_0216DSC_0535
BrandStorytelling_Sundance2017_0218DSC_0541
BrandStorytelling_Sundance2017_0217DSC_0536
BrandStorytelling_Sundance2017_0219DSC_0543
BrandStorytelling_Sundance2017_0221DSC_0545
BrandStorytelling_Sundance2017_0220DSC_0544
BrandStorytelling_Sundance2017_0222DSC_0546
BrandStorytelling_Sundance2017_0223DSC_0549
BrandStorytelling_Sundance2017_0224DSC_0552
BrandStorytelling_Sundance2017_0225DSC_0553
BrandStorytelling_Sundance2017_0226DSC_0554
BrandStorytelling_Sundance2017_0227DSC_0556
BrandStorytelling_Sundance2017_0228DSC_0565
BrandStorytelling_Sundance2017_0229DSC_0567
BrandStorytelling_Sundance2017_0230DSC_0568
BrandStorytelling_Sundance2017_0231DSC_0569
BrandStorytelling_Sundance2017_0232DSC_0577
BrandStorytelling_Sundance2017_0233DSC_0582
BrandStorytelling_Sundance2017_0234DSC_0583
BrandStorytelling_Sundance2017_0235DSC_0341
BrandStorytelling_Sundance2017_0236DSC_0513
Presentations & Panel Discussions
Friday, January 20, 2017
9am-11am: Presidential Inauguration Screening 
Brand Storytelling guests experienced this historical moment together in the Evergreen Room at "The Lodges".  
11am-6pm: Presentations, Screenings and Panel Discussions 

Guests and partners took part in a series of presentations, screenings and panel discussions all held in The Evergreen Room of The Lodges at Deer Valley. 

Fireside-Chat
Saturday, January 21, 2017
5:30pm-6:30pm: Cocktail Reception & Fireside Chat, Evergreen Room
A great discussion with creative hall of fame inductee Sir John Hegarty and Screenvision Media CEO John Partilla, paired with cocktails and an intimate fireside chat and Q&A to discuss cinema’s role in the new era of brand storytelling.
The ADWEEK ARC Awards
Saturday, January 21, 2017
Award Presentation and Dinner: 6pm-10pm at the Silver Lake Lodge, Deer Valley
Adweek, in partnership with Brand Storytelling, presented the first-ever Adweek ARC Awards, honoring the finest story arcs in branded content produced in 2016. The first award of its kind, and with over 30 categories, the honors were to spotlight the best in class work being developed on behalf of major advertisers…that is not traditional interruptive advertising. The Adweek ARC Awards Presentation and Dinner was held at the Silver Lake Lodge, on-mountain at Deer Valley January 21st, during Sundance Film Festival 2017.

SPONSORED BY

Presenting Partners

Partners

Media Partner

Video Sponsor

Innovative Storytelling Partner

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black YouTube Icon
  • Black Twitter Icon
  • Black Instagram Icon


Copyright ©  2020 FPT Media LLC, All rights reserved.

Our mailing address is:
32932 Pacific Coast Highway #14-129
Dana Point CA 92629