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July 11, 2016

As the global advertising community sips Rose in France and congratulates themselves on another year of great work, the business model that underwrites this party is washing away. Like a sandcastle against an incoming tide, the celebration in Cannes and the advertising it...

June 16, 2016

Think of the times you may have asked someone that very question. Maybe of a son or daughter as you looked over their report card, or of an alluring stranger sitting at a bar. How many times a day do you look at someone in public and wonder, “What is their story?”...

June 9, 2016

At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netfl...

Just two weeks ago, it was Pepsi making headlines with the opening of their Creators League content studio, in New York. "Our goal is to really behave like a Hollywood studio," said Brad Jakeman, President of PepsiCo's global beverage group. “The holy grail for me is to l...

May 25, 2016

 

Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two of which ("shaycarl" and "SHAYTARDS") have over three m...

May 18, 2016

 

This January, eighty brand marketing executives, and their agency partners were invited to Park City, Utah to participate in a first-ever Brand Storytelling event held in association with the 2016 Sundance Film Festival. These invited guests were chosen because they are...

May 11, 2016

 

I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at their offices. The shear amount of video content being touted by the forty NewFront presenters is stunning, but what I fou...

May 4, 2016

Last June, CNN announced the launch of Courageous, their in-house branded content studio designed to leverage the storytelling skills and distribution capabilities of CNN and HLN news brands.  Otto Bell, previously Creative Director for Ogilvy Entertainment was pegged to...

April 27, 2016

Anyone can tell a story, right? After-all, we are all born storytellers. From the moment children can comprehend words, we read them books, sit them in front of a screen to watch TV and films, we hand them tablets to swipe through games and videos, and soon, we'll even gi...

April 20, 2016

Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad agencies, filmmakers, creators, influencers and media partners was held in association with the iconic film fe...

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